June 2nd, 2010
Lots of information flows through your business’s phone lines. Potential customers who don’t leave contact information could still be reached if you had access to their caller ID. Marketing spending results could be tracked precisely if you could find out exactly how your call volume has been affected. Managers could confirm the movement of calls, showing that they’re processing leads and their staff is working properly.
But just having a plethora of raw call information is difficult to manage and hard to decipher. So here at Virtual PBX, we give your organization the ability to host an unlimited amount of phone numbers and forward those to all kinds of different destinations, while still tracking all the information and processing it into a set of easily manageable reports. Each phone number can further be specialized by having its own greeting as well as directing callers to specific destinations within the Virtual PBX.
Basically, any company trying to track caller response to advertisements, promotions, campaigns, find out about missed sales or prove proper call management needs to be able to get the records that show those pieces of information organized based on the phone numbers dialed. And anyone trying to direct calls to dedicated sales teams, handle multiple businesses, provide access to multiple retail locations, or give VIP access to special clients would benefit from being able to have individual numbers for each of those possible purposes.
So there are many reasons to use extra phone numbers — and every reason is very specialized. Using extra numbers to support a franchise is going to be completely different from tracking marketing information from inbound callers. The Marketing group is going to want one or more phone numbers for each advertisement, promotion, or campaign. By doing this, they can measure their advertisement effectiveness, and thus optimize their advertisement costs. This is accomplished by tracking all call detail such as caller ID, date and time of the call, call duration, and destination of the call – even on missed calls and, in most cases, callers who have blocked their caller ID. Franchisors, on the other hand, may want to track similar information, but at the same time they need to get the calls directed down to their franchisees and regional offices as fast as possible.
Regardless of the needs of your business — from individuals, to home offices and small businesses, to large enterprises — you only pay for what you need, with no wasted resources or dollars. With the ability to track and route a company’s inbound calls like no other call forwarding, call tracking, or virtual phone system in this market, the Virtual PBX service is the best choice for companies serious about measuring and optimizing the flow of information and budgets.
Your phone system. It’s something that you probably don’t think about very much. In fact it’s probably something that you take for granted. A lot. As an entrepreneur, small business owner, or a corporate fugitive just starting out, you’re (almost always) more preoccupied with issues that you’ve deemed more important. You’re accustomed to using your cell phone as your primary business line; and while you’ve put in a dedicated phone line or two in your home office it’s not exactly one of those things that you put that much thought into. Moreover, if you’ve always worked for someone else that phone (and all the related hardware behind it) has been an item that has “always been there”.
Until it’s not.
After a while, having just a cell phone is no longer the most convenient aspect of your business because being at the instant beck and call of all of your customers isn’t especially conducive to your sanity. That second phone line you put in is now intermittently picked up by your kids, which doesn’t send the greatest image of professionalism. And the idea of rushing to a phone every time it rings simply causes too many interruptions. If you’ve experienced any or all of the above, perhaps even in one day, you might arrive at the conclusion that you really do need to be responsible for your own phone system. Unfortunately, the task of implementing the right solution is just plain daunting and, at best, supremely frustrating.
And why is that? Because telephony is filled with a plethora of acronyms and terminology that can be confounding – even the choice of what kind of phone to purchase is migraine-inducing. POTS, SIP or VoIP? Single-line, multi-line, wireless, or soft phone? Hosted PBX, virtual pbx, or IP PBX? Integrated conferencing or a conferencing service? DID? Queues? Hunt groups? Huh? “… I need a virtual receptionist? Really? I don’t even have a budget for one of those!?!…” “Wait…I thought an asterisk was a punctuation mark?…”
So what if you could allay all of those issues? What if that “industrial strength” phone system that’s a part of almost every major enterprise could be a part of every small business? What if the phone system that you decided to implement for your little empire could actually be a useful part of your business? Oh…and what if it was also relatively inexpensive to implement? That’s not a half-bad idea is it?
Well, it can. It’s called a hosted pbx. And it’s what our next blog entry will hope to set straight, once and for all.
We hope you’ll join us for that little talk. (more…)