May 19th, 2010
Lots of information flows through your business’s phone lines. Potential customers who don’t leave contact information could still be reached if you had access to their caller ID. Marketing spending results could be tracked precisely if you could find out exactly how your call volume has been affected. Managers could confirm the movement of calls, showing that they’re processing leads and their staff is working properly.
But just having a plethora of raw call information is difficult to manage and hard to decipher. So here at Virtual PBX, we give your organization the ability to host an unlimited amount of phone numbers and forward those to all kinds of different destinations, while still tracking all the information and processing it into a set of easily manageable reports. Each phone number can further be specialized by having its own greeting as well as directing callers to specific destinations within the Virtual PBX.
Basically, any company trying to track caller response to advertisements, promotions, campaigns, find out about missed sales or prove proper call management needs to be able to get the records that show those pieces of information organized based on the phone numbers dialed. And anyone trying to direct calls to dedicated sales teams, handle multiple businesses, provide access to multiple retail locations, or give VIP access to special clients would benefit from being able to have individual numbers for each of those possible purposes.
So there are many reasons to use extra phone numbers — and every reason is very specialized. Using extra numbers to support a franchise is going to be completely different from tracking marketing information from inbound callers. The Marketing group is going to want one or more phone numbers for each advertisement, promotion, or campaign. By doing this, they can measure their advertisement effectiveness, and thus optimize their advertisement costs. This is accomplished by tracking all call detail such as caller ID, date and time of the call, call duration, and destination of the call – even on missed calls and, in most cases, callers who have blocked their caller ID. Franchisors, on the other hand, may want to track similar information, but at the same time they need to get the calls directed down to their franchisees and regional offices as fast as possible.
Regardless of the needs of your business — from individuals, to home offices and small businesses, to large enterprises — you only pay for what you need, with no wasted resources or dollars. With the ability to track and route a company’s inbound calls like no other call forwarding, call tracking, or virtual phone system in this market, the Virtual PBX service is the best choice for companies serious about measuring and optimizing the flow of information and budgets.