IM & MBA – Instant Messaging for Work
August 24th, 2015
Maybe you’ve heard, one of the most blocked for business websites, Facebook, looks to be getting into the business messaging game. This seems to be the norm now with instant messaging (IM) transitioning from the personal communications world and becoming a viable business tool. Communications for companies across all sectors are moving more and more into the cloud. Now that these changes have become more prevalent, though, what are some lessons we can learn from how well they are being received?
Software Advice has the Answers
Once again, the experts in comparative software analysis and recommendation have shifted their focus on researching the impacts of IM as used for business communication. Research based on topics that are familiar to us (let’s face it, texting and IM are pretty ubiquitous activities these days) often reveals surprises as frequently as it provides data that serves to reinforce and validate existing assumptions, and this most recent report is no exception.
Efficiency is Key
Like anything in the accelerating rate of business in the modern world, process improvement is essential for profitability, if not for survival. Adding new business tools and project management interfaces may initially seem like an appealing way to boost efficiency, but without a meaningful improvement to workflow or with too long of a learning curve that threatens adoption, they can actually have the opposite effect. Fortunately for businesses that adopt an IM platform for their company, the results seem to be categorically positive.
Because messaging applications are simple and most people are familiar with using them in their personal life, their rate of adoption in the course of business is tremendously high. Furthermore, that familiarity also contributes to a relatively seamless learning curve. With quick adoption and easy use, IM for work is allowed to execute on its primary goal, which is to reduce cluttered communications and streamline day-to-day employee interaction. According to the results of the Software Advice report, an overwhelming 98% of respondents were able to identify at least one area where messaging has provided a meaningful benefit to their workday. Though there is no actual data to support this claim, I would assert that the remaining 2% haven’t actually begun using the app yet. Just like how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
Innovation Driving Technology
Most messaging systems are fairly straightforward; you send a message, receive one back and so on, but slowly there have been small improvements that provide a substantial benefit. Most notably is the advent of chat presence additions to contact menus. Just like they sound, chat presence shows the status of the people in your list of contacts. Most messaging apps native in smart phones don’t have these though it’s rather common in many third-party apps. Building off of standard presence information, the inclusion of more than simply the binary availability/unavailability of a contact is known as Rich Presence, and it is with this that employees are getting even more out of their business IM systems.
Just like IM is designed to reduce unnecessary communication and boost efficiency, Rich Presence integrates even more information directly into the application. From just a quick glance of a contact list, any number of statuses can be immediately visible. Again, this added layer of information prevents unnecessary and unhelpful messaging like pinging a colleague who is in a meeting or on vacation if you need an immediate response.
The story of how messaging applications have been able to enhance the workplace and overall business communications is headline worthy on its own, but it is also simply a function of a much greater movement. Adding messaging to the battery of business communications tools is indicative of the transition to a truly unified communications approach to business. Incorporating all of a company’s communications needs; everything from conferencing to email and telephones, is exactly the direction that VirtualPBX technologies is taking businesses everyday and why we’ve been awarded multiple Unified Communications Awards.
business’ network connection to the amount of time it takes to manage it, VirtualPBX drives system improvement everyday. To learn more about how your company can benefit from a unified communications system from VirtualPBX, contact our Communications Experts who are standing by to help right now.
We Think We Understand Drought
August 19th, 2015
But the reality is, we don’t. Here in California (plus much of the western half of the United States) we’re in the middle of a four-year drought cycle that is decimating local agriculture, turning America’s Salad Bowl into dust bowls, and even threatening to kill the mighty Giant Sequoia. But we still all have working faucets, and not everyone is that fortunate.
Life & Death
I know, that’s pretty heavy-handed but access to clean water is very much a life and death issue. In fact, according to the Centers for Disease Control and Prevention (CDC), there are as many as 780 million people without access to an improved water source. When nearly one billion people are without clean water, the results can be staggering.
- Over 800,000 children under the age of 5 perish each year due to diarrheal diseases attributed to unclean water
- 20% of young girls are not going to school in these areas during puberty as a result of no clean access hygienic sanitation (versus 15% of boys in the same areas/ages)
- The worst affected place in the world for unclean water is sub-Saharan Africa with 69% of inhabitants without access to clean water
But there is hope, and by carefully choosing our business partners, we’re doing our part.
AquaAid to the Rescue
Everybody needs water, our bodies are no exception. After reviewing our options, and through the lens of local and global water supply challenges, we’ve decided to invest in water dispensers from AquaAid. By purchasing our AquaAid Water Cooler for our office in San Jose, an automatic donation has been made to The Africa Trust. The Africa Trust is dedicated to building sustainable, accessible clean water pumps based off of traditional rope-pulley systems. By building these simple, clean, and effective wells all over the African continent, The Africa Trust is ensuring that Africans will always have a clean and manageable access to life-bringing water. So far, AquaAid has donated over $15 million to charity and have helped to build over 5,000 of these critical wells.
Leave the Right Marks on the World
We’ve been notified that a well is being built right now with funds from our partnership with AquaAid and that, when completed, the VirtualPBX name will be displayed on a dedication panel. Obviously, Clear Channel doesn’t sell a lot of advertising space in the area. We don’t even care if anyone outside of the villagers who use it ever see our name on that well. What is important to us, though, is that we make every effort that we can to give back to our communities; locally, commercially, and globally.
here. Of course, we’re always available to go over any of your business needs, as well, even if they are more about your office’s faucet than your office phone.
Infographic: VirtualPBX Concierge
August 17th, 2015
They say that good things come to those that wait. We say that you’ve got a lot going on, we wouldn’t want to make you wait for anything. Of course, that doesn’t mean you shouldn’t also have good things, either. Introducing VirtualPBX Concierge, your dedicated unified communications expert. When you are busy doing what you need to keep your company moving, your concierge expert is hard at work keeping your lines open and your information flowing. Also, instead of waiting to encounter challenges before changes are made, concierge service includes a constant analysis of your network to course-correct for obstacles well before they arise. Take a peek at this infographic and see how VirtualPBX Concierge is like putting a new member on the team without with the flip of a switch.
VirtualPBX Support: Tuesday Toolbox
August 4th, 2015
We’re back at it! Because our first Tuesday Toolbox was such a success, we’ve gone back to the wellspring of information. That’s right, our Customer Support Team has put together a few more commonly encountered challenges with a hosted telecom service and, more importantly, guidance on how to avoid facing these yourself. Because let’s face it, what’s the value of pointing out a problem if you aren’t also ready to offer a suggestion on how to fix it?
5 (More) Best Practices for VoIP Users
- Extension Activation: Remember to have each extension user activate their extension through their phone to complete the extension registration. From the auto-attendant of any extension handset, press pound to bring up the login prompt, then follow the instructions to record your name and voicemail greeting. Until this process is completed, an extension will not be registered in the either the user or dial-by-name directories.
- Robodialers: A robodialer is what the industry uses to refer to an automated dialing system typically used for advertisements or political campaigns. At best, these are not much more than irritations, but the can also end up costing you money with overages and unexplained charges to your phone system. Using Auto-Attendant to require input from the caller is a good way to screen for autodialing because you can require inbound calls to select form a list of options once the call is received. By configuring the Auto-Attendant Replay and Return to Auto-attendant features each to, “hang-up,” you can protect your system by automatically disconnecting the call if no option is selected. Auto-Attendant Guide
- Daylight Savings: Just like your clocks at home (do people even still use clocks not located on their mobile device?), your VirtualPBX phone system needs to be updated manually twice a year. Not updating to accommodate the time change will affect any Day/Night settings that you have in place for your system. Administrators can log in and edit the time in Advanced configurations. Daylight Savings Guide
- Lines vs Extensions: In your VirtualPBX system, lines refers to the number of VoIP devices (desk phones, softphones, etc) that you have active on your account and therefore that is the number of billable “seats” that will be reflected on your account. Extensions are not fixed directly to a cost and can be added and subtracted without creating a billable event.
- The Power of Power-Cycling: You know what power-cycling is, right? It’s basically the technical term for the simple act of turning something off and then back on to reset it. As unsophisticated as it sounds, sometimes any piece of technology can, “get stuck,” (also a technical term, obviously) and not even VoIP phones are immune to the occasional, “sticking.” If a phone no longer makes or receives calls, try unplugging both the ethernet and power cables for a minute. Often this will correct whatever was the matter with your device but, if not, just know that our Support Team is there to assist you with any problem you may have.
On that point, we’d just like to offer a friendly reminder that VirtualPBX is one of the last companies to include all of the award-winning talent and know-how in our Customer Support Team for free. Plus, they’re all still located here in our main offices in the Silicon Valley, and standing by to make sure you stay up and running through any ordeal.
Protect Ya Neck – The Internet Of Things
July 30th, 2015
In this series of blogs we examine all topics under the information security umbrella. From corporate blunders to rogue state attacks to the occasional celebrity hack, we believe there is something for businesses and individuals to learn from any cyber security event. We also believe that, while experience is the best teacher, it’s even better to let other people make the mistakes for you.
Maybe you’ve heard by now that this whole “internet fad” doesn’t seem to be dying down anytime soon. Quite the contrary, in fact. Connectivity is an increasingly important part of our everyday lives, so much so that now companies are looking to further integrate it by networking our physical world, as well. Much like how the global introduction to the internet seemed like science fiction to many people at the time, this new endeavor of creating The Internet of Things (IoT) has people similarly awestruck. Whenever a new layer of technology is introduced in to the world, though, there seem to come with it a host of unforeseen, or unprepared-for challenges. It turns out that networking our every last possession is rife with such challenges. Color me shocked.
All the Things
The Internet of Things is set to leave no area of our lives untouched by the “intelligent” label that any inanimate object can garner once it has become connected. The IoT is encompassing everything from refrigerators that can order more groceries from an AmazonFresh account to space-age end-caps for bat/club/racket sports that provide immediate data feedback and swing corrections right to your smartphone. But how does a connection for every object impact our security? Apparently, that impact is only barely beginning to be calculable, but for one company the cost is potentially crippling.
Not Like a Rock
Well, maybe falling like one. This week we saw Fiat Chrysler Automobiles (FCA) hit with a record-setting $105 million fine stemming from a National Highway Traffic Safety Administration (NHTSA) settlement over disturbing news about some of their vehicle’s on-board computers. By exposing how two hackers can access a vehicle over its, “head unit,” or basically the car’s internet-connected brain, a Wired article set in motion the events which led to the auto giant’s troubles. But the problems don’t stop with just a simple fine. After quickly announcing a patch for the vulnerability in their cars’ head units, FCA had to hit the bargaining table with the NHTSA to very quickly find a solution to their little problem. That’s because the software update has to be manually installed with a USB (download the software update here) or by a dealership service agent. Oh, and also because the IT crusaders who exploited the weakness plan to publish portions of the code they wrote at the Def Con Hacking Conference next week. Better get moving, Detroit.
The good news, and I swear there is some, is that if you’re one of the owners of an affected Dodge or Chrysler vehicles that are at risk, then part of the settlement with the NHTSA is for FCA to also buy-back the balance of the cars not yet up-to-date with the software patch. But seriously, what kind of real sense of security does this leave you with your new car, regardless of the make or model? With more technology trickling down from luxury automobiles into all trim levels, we’re likely to only build our number of access points (read- vulnerabilities) with each new model year.
Doom & Gloom For Improvement
Just like Chicken Little proved to us way back in the day, things are never as bad as we initially fear they will be. Elvis Presley and The Beatles didn’t portend the End of Days, neither did the Mayan Calendar. I’m going to make a stand here and say that the IoT isn’t going to completely destroy our lives, either. What is going to happen, though, is that people are going to need to more conscientiously design systems that can bring really cool Jetson’s-caliber features into our lives but that have Skynet security clearance. Wait, maybe they shouldn’t design it just like Skynet, but you get the picture.
So go ahead, buy your fancy new spatula that knows when you’ve whipped the batter enough to start sampling it for “quality control” and don’t be afraid it will actually become sentient and poison you and empty your bank account. That’s like 99% unlikely to happen. What you should do, however, is make sure you’ve thoroughly read about the capabilities of any connected device, how they link/communicate to other devices and the internet, and perhaps most importantly, follow the manufacture on Twitter or through an RSS feed. After establishing solid password protection habits, one of the best protections for your personal or digital safety is simply staying informed. Just like FCA proved, often times these threats are ones that can’t be predicted until they’re discovered, so it’s best to be ready to act fast once and if they are.
That’s it. Good luck out there, and remember to protect ya neck!
July 22nd, 2015
Imagine, if you will, the bleak and barren wasteland setting of a dystopian novel. Where there once were thriving commercial centers there has risen a new class of production, driven by the remaining few who have adapted to their unpredictable, and often hostile new landscape. Working from a seemingly endless number of different locales, this new class of traveler is part provider, part hunter/gatherer, and all nomad.
Art Imitates Life
A little imagery can be fun, but it’s important to recognize the meaning behind the theatrics. This futuristic, post-apocalyptic scenario may not be too far from the truth for some businesses that are experiencing a shift in how, and more importantly where, their business is conducted. Though mobile workforces have been the choice of nimble businesses to encourage satellite operations for some time now, larger corporations are even getting into the act. Insurance giant Aetna now even claims that in the small time since they’ve introduced a flexible work-from-home program, participation has skyrocketed and nearly a third of their employees are now completely remote. This groundswell of adoption from large and small companies alike has helped to create a new subset of workers that relies totally on telecommuting.
The Digital Nomad
The remote life of a working professional has often only served to provide opportunities for freelancers to earn some fast cash between travels. Now, however, with increases in home exchanges and sharing economy giants like Airbnb, traveling to and working from anywhere in the world is easier than ever and allows the nomads to hold full-time jobs if they so choose. There are also an ever-increasing list of useful technology tools that make remote work access possible, tactics on how to maintain a productive and rewarding career without ever setting foot in an office, and communities for trouble-shooting and connecting with other nomads. Be it for the practicing or aspiring nomad, the breadth and depth of the burgeoning field of permanently remote employment’s growing resources make entering into or sustaining this lifestyle more feasible.
No Overhead for Nomads
A company needn’t break their commercial lease and shutter its doors to begin benefitting from the advantage of a nomad or two on their team. Simply by considering the pool of qualified, nomadic talent the next time there is a contract or job req that needs to be filled is a fine place to start. Businesses in expensive areas needn’t justify the cost of moving a candidate halfway around the world if he can also work from where he is. Furthermore, employing tools like the free-to-download VirtualPBX Softphone App that integrates with an existing unified communications strategy saves on additional office build-out. Many Digital Nomads are also part of the BYOD community to some extent saving businesses even more, both initially and ongoing, by deviating from the traditional, in-office approach to employment.
Getting your company started for this shift is easy if you have the right information. VirtualPBX’s award-winning Customer Support Team is always available to help discuss the challenges your company might have with its communications and how we can help you to best overcome them. And more importantly, they, unlike our other nomadic coworkers, are also located right here in San Jose so you’ll never have to worry about them zip-lining through the Amazon when you need some answers.
The Hidden Cost of Summer
July 20th, 2015
For many, summer means the time to begin enjoying time off with the family. With kids out of school the opportunities for an annual trip to visit relatives or friends is often on the menu. However, for a growing number of Americans, the summer time can be a financial burden they aren’t ready for.
The modern family is not what it once was. According to the Bureau of Labor Statistics, 59% of families with children had both parents working outside the home in 2012. Dual income families are growing increasingly common which can lead to logistical and financial challenges when the kids are home from school. The National Association of Child Care Resource & Referral Agencies estimates the national average cost of daycare in America is $1,000 a month per child. That means that the costs putting two kids into supervisory care for the summer months would cost a family of five upwards of $6,000 over the course of the summer. All of a sudden the cost of summer vacation plans to visit Grandma and Grandpa seems a little more daunting than merely braving a 20-plus hour car trip with the kids.
PTO That Pays
Giving your employees paid vacation is more than just good business, it’s a comment on your value of them as more than just workers, but as individuals. However, as we’ve seen, sometimes simply having the permission to take a break is not always the same as having the ability to do so. Don’t be that boss.
Instead of offering only paid time off but not a realistic strategy for using it, some employers are presenting the real opportunity to enjoy their kids’ time away from school. Introducing the tools to work away from the office is a meaningful benefit that actually saves the whole company time and money. With the exponential growth in adoption of hosted telecom solutions, the VoIP industry has been supercharging its offerings to teams with dispersed or satellite workforces. Flexible options like the VirtualPBX Softphone App are exactly what it takes to let the office follow an employee to anywhere he or she goes, instead of having them follow the antiquated approach of clock-punching in and out of a physical office.
Bringing your business communications systems to the front of the curve is easy, plus you’ll be bringing your HR practices along with them. Talented candidates are being courted with a variety of flexibility options in their job searches and existing employees will value the added value their introduction will bring, too. To get started with assessing your company’s capacity for a hosted telecom system, you can speak with our locally-based, expert Customer Support team who can walk you through the process. Additionally, for a very limited time, you can still save on new Office Plans as we celebrate our most recent awards, so there really hasn’t been a better time to upgrade. Plus, if you act now, you can still make sure your team has hours upon hours of Eye-Spy and 20 Questions to look forward to on their way to Grandma’s house.
Tuesday Toolbox: VirtualPBX Support VoIP FAQ
July 14th, 2015
We’ve received some great feedback from our guest blog posts, so here’s another one that is certain to delight. We’ve cobbled together some insights from the technical staff of VirtualPBX (read- all of the people who keep this place running smoothly) to see if we can shed some more light into the nuts and bolts of hosted telephone service – specifically the most frequent questions they receive about the VirtualPBX system. After tapping-into the brain trust that is our award-winning Customer Support Team, we’ve put together this VoIP FAQ to save you both time and headaches before they even start.
5 Best Practices for VirtualPBX Support
- Dialing a toll free number from another toll free number: Though these types of calls are rare, occasionally a call or fax will originate from a toll-free number to another toll-free number. Unfortunately, this just won’t work, mainly due to the fact there isn’t an existing rules hierarchy on which line will assume the charges that is accepted across all carriers.
- Trouble-shooting and reporting issues: Our system produces huge amounts of data every second and those records are crucial for diagnosing any problems you may have. To leverage that data, though, we need to know where to start looking. Screenshots of fax logs and dates and times of call quality issues are examples of relevant information that expedite any investigation. Also, it’s helpful to have your network information (ISP, modem, and router information) handy for issues, so having that easily accessible is always a good idea.
- Currently, our system doesn’t support all menu buttons on VoIP phones: More often than not we’re asked why the transfer button on a phone isn’t working. It probably is working, but that isn’t how calls can be transferred within your VoIP network. To transfer a call using VirtualPBX phones, press “*” to place the caller on hold, then listen to the menu of transfer options and select the one you need.
- Missing major account changes: Any material change to your VirtualPBX system that will affect your service charges must be confirmed by the billing contact on your account via email. Though access permissions can be given to any admin on your account, to protect the security of your billing cycle, only approval of the authorized billing contact via email will trigger that change’s implementation.
- With extra features come extra charges: Unless it is specifically outlined in your contract with VirtualPBX, certain features like ACD queues, call recording, and softphones could be considered extra features that come with additional charges. However, we are here to help with more than just technical issues, so there may be instances where you’re underutilizing certain features that are included in your service. Never hesitate to give us a call and we’d be happy to help find the best solution for the right price- you might be surprised at how much our core system can do for your business!
All of our hosted telephone experts are located right here in sunny California and are available for you whenever you need. Let us know how we can help you today!
Independence Day Celebrations
July 2nd, 2015
If you’re anything like us, you’ve been looking forward to this weekend for a while now. Our team is scattered (or currently about to begin scattering) all over the world visiting friends and family to share in celebration of Independence Day. It sure is a good thing that we have a connection in the hosted telephone game, too, because that means everyone can stay connected when they are out of the office. You knew that was coming, didn’t you? That’s not entirely the focus this, though, because we feel it’s important to recognize what is sometimes overlooked this time of year; what exactly we are celebrating.
Independence had to be Won
Obviously the Fourth of July commemorates when the original colonies signed the Declaration of Independence from England, but the following acts of war are what ultimately granted the Great Experiment of her freedom. Our world looks much different today than it did in 1776, but what remains is that we have millions of men and women in five branches of the military that are willing to fight to protect and preserve our freedom. This is no small commitment on their part and the parts of their families, and we want to say thank you for their sacrifices.
Returning Home to New Missions
Organizations like the USO are making plans to bring a bit of the flavor of Fourth of July celebrations from home to servicemen and women all over the world, and for those fortunate enough to be back home, we want to make different concessions. VirtualPBX recognizes that being home with their families is amazing for folks who have been deployed, but transitioning into civilian life is something that poses a different set of challenges.
Veterans have world-class leadership and discipline and have proven time and again to become indispensable assets to the business community after their military careers have ended. To help see them launch their new professional lives in the civilian sector, we have created a special Military Discount Programs for exclusive access to all of our award-winning features and service.
Thanking is Just the Beginning
We are grateful for our freedom to enjoy this weekend and the significant contribution that the military continues to make in preserving it is not lost. Helping veterans with their businesses is a small token of our appreciation, and we carry our commitment to them into everything we do. Our Customer Support Team is located here in San Jose and is available around the clock to help with any concerns as they arise. Whether you are a veteran or not, we pride ourselves on bringing the same effort to building a feature-packed telephone system as we do to making sure you never need to worry about navigating it alone.
If you have any questions about the VirtualPBX Military Discount Program, your service in general, or anything else that we can help you with in achieving the time-saving, cost-cutting, industry-leading telephone system your business needs, please do not hesitate to contact us.
And from all of us at VirtualPBX, please enjoy a safe and happy Fourth of July Celebration and long, holiday weekend!
The Do’s And Don’ts of Adopting Hosted VoIP
June 30th, 2015
By: Reuben Yonatan –
VoIP systems are a great way to save your company money on phone service, but just like any other utility, they also can encounter a wide range of security issues, call quality concerns, and other pitfalls. Getting around these problems isn’t difficult, but you can’t approach your new phone system the same way you would a landline one. Here are some Do’s and Don’ts to consider when switching to VoIP telephony:
Do: Consider Your Hosting Options
Cloud hosted and on-premise are the two most common options for VoIP services, and each has its advantages. Cloud based involves buying phone service from a VoIP provider. This option has almost no upfront costs; there’s no need to buy software or phone equipment, and you’ll only pay for the calls you make. On-premise solutions, on the other hand, involve installing voice servers and delivery lines in your office. Cloud based phone services are great for most small businesses with little money for upfront investments, whereas on-premise is better for big businesses, particularly those who handle confidential customer information.
Don’t: Take VoIP Prices At Face Value
Businesses that opt for VoIP usually do so because they believe it will lower their operational costs, and while this is generally true, it’s not the full story. As in any industry, you have to read the fine print and fully understand the terms and conditions. One common pitfall is to assume that a flat fee for toll free calls applies to all phone services. If you plan to send faxes, for example, make sure there isn’t an extra fee for that. Be sure to ask about any setup fees, number porting fees, and cancelation fees.
Do: Look Into Auto-Attendants
One of the downsides of integrating all of your office’s communication endpoints into a VoIP system is that wrong numbers and confused extensions affect everyone. To avoid wasting workers time, consider how you would configure an auto-attendant system along with your VoIP network. An advanced auto-attendant can handle many customer concerns on its own while directing other customers to the right numbers. This will decrease call times and volume and thus reduce pressure on your business’s bandwidth.
Do: Identify All Your Endpoints
Though many people associate VoIP with video conferencing, the technology is compatible with most communication forms and endpoints. If your business uses a fax machine, for example, you can convert the machine’s analog connection into a digital link and send faxes over a VoIP network. You also integrate traditional handset telephones, headsets, computers, smartphones, and most other communication devices into the system. Consider all of the endpoints your employees use or would like to use for company purposes, and adopt a VoIP system compatible with all of them.
Don’t: Ignore Outdated Infrastructure
If you haven’t already gone through your network infrastructure, updated obsolete software and hardware, and eliminated any other inefficiency, now is the time to do so. A VoIP system will increase your business’s bandwidth use by several orders of magnitude, especially if multiple employees will have to use the phone simultaneously on a regular basis. If your network can’t handle this increase in demand, you’ll suffer from dropped calls, poor call quality, and reduced productivity in all areas of your business.
Don’t: Ignore Simple Call Quality Solutions
Before you buy compression software and jitter buffers, look into simpler solutions to preserve call quality. You can eliminate many call quality problems simply by buying better ethernet cords and headsets, lowering speaker volume, and making calls when bandwidth use is low. Adopt these measures when you install your VoIP system, and then keep track of call quality for a month. If you’re satisfied with the quality, elaborate software may be unnecessary.
About the author:
Reuben is the founder and CEO of GetVoIP, the online resource to businesses trying to find the right cloud communication solution. With an extensive background in cloud communication technologies and building industry leading internet companies, Reuben’s writings blend commentary, research, and perspective on cloud computing, digital media, business/leadership strategies, and enterprise solutions. Follow Reuben on Twitter @reubenyonatan