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Save Money with GeoRoute®
March 21st, 2012

Many companies are not taking full advantage of the advanced technology available in telecom today. When used, this technology can greatly improve operations, and help you to provide better customer service.

Virtual PBX® offers the most complete and sophisticated hosted solution available today. One great example of this is our unique GeoRoute® feature, which can forward calls automatically to the right employee, ACD queue, or business location before you even answer the phone – based on the location of the originating number.

Here is an example: Let’s say you want to have calls from the western United States go to one sales agent, and those from the eastern part of the country go to someone else. With GeoRoute from Virtual PBX, we’ll monitor the caller ID of incoming calls and automatically route the calls based on area code.

Want another example? Imagine a franchise operation that wants to publish one national toll-free number but wants calls automatically routed to the franchise closest to the caller. GeoRoute will direct incoming customer calls to the appropriate franchise based on the geographic boundaries you create. This way, you can make sure the right franchise gets the call with no human intervention. In addition, as the calls complete at the franchise locations, the franchise headquarters don’t incur any expense from these calls.

Furthermore, with GeoRoute, there is no need for a central receptionist, and call charges don’t start until you answer the call, so expenses stay low.

There are a number of ways to implement GeoRoute. You can route calls based on just the area code, the area code and exchange, or the entire number. In addition, you may route calls the following ways:

  • Inside the answering system, transferring the call to an employee extension or ACD queue.
  • To a completely different phone system, such as a remote branch office or a different business.

Our telecom expertise, combined with unmatched flexibility and excellent customer service, allow us to solve your call routing challenges to help you build business and save money.

Save Money and Increase Productivity with SelectRoute™
March 2nd, 2012

Virtual PBX® pioneered ACD queuing for virtual phone systems, and is still way ahead of the competition. ACD queues are used when the caller wants to reach a business function, such as sales or customer service, instead of an individual. Usually, these callers won’t have a name, they just have a need.

However, some businesses want to route calls to an extension or ACD queue that is not a standard business function. This is where SelectRoute™ comes in.

SelectRoute offers call routing capabilities beyond the standard routing features offered by ACD queues. Instead of simply routing the call to the next available agent or a generic queue, SelectRoute routes the call based on direct user input that specifies how the call is to be handled so the call is routed to the correct agent.

Our SelectRoute option lets you route calls automatically based on a wide set of user inputs up to nine digits in length. Ask the user to spell out a product name, a company name, or an account number. The possibilities are limitless with Virtual PBX.

Below are common types of instructions that SelectRoute can support:

  • Route calls by geography: Area code & zip code– Route calls by NPA (Area Code), NPA-NXX (Area and Exchange Codes), Zip Code.Have multiple store locations or franchises seamlessly route calls to a single phone number by area code or zip code to the nearest location.
  • Menu Routing – Route calls by menu selection
  • Custom Routing – Route calls according to your own defined needs.  We’ve had clients route to different queues or extension based on the caller entering a model number or a product name.

You can even combine these call routing types to form customized routing to provide the best customer service and to enable your business to operate at optimum efficiency. They can also improve your businesses cost performance by increasing agent utilization and productivity.

A typical business often handles a variety of call types, each requiring a specific skill. The traditional method of reassigning agents with multiple skills to different queues at different times of the day in order make best use of their skills is inefficient.

Virtual PBX and SelectRoute alleviate this problem and enables your business to automatically route calls to the right agents, at the right time regardless of where the agents are located.

With SelectRoute you can even have custom greetings such as “To find the store nearest you, please enter your 5 digit zip code now”. Your caller enters their zip code, and your Virtual PBX system will route them to the appropriate extension or queue. It’s that easy.

But what if the caller enters the wrong information? Don’t worry. We have that covered. In this case, SelectRoute will route the call anywhere you choose, so your caller still gets help even on a bad data entry.

SelectRoute by Virtual PBX will help you create the best custom call routing system designed to fit your needs and send your callers to the right people quickly and easily every time. For more information, please contact our Support team, or call us at 888-825-0800.

sauna works transitions to voip with virtual pbx
July 15th, 2011

Company Heats Up and Increases Outbound Calls with Virtual PBX Complete

Great customer service is the lifeline of every business. It is an essential part of maintaining your existing customers as well as winning new ones. The foundation of great customer service is forming a relationship with customers.  But how do you go about forming such a relationship?  One of the best ways is to make sure you are always available and in touch with your customers.

Customer satisfaction is the No. 1 priority for the employees of Sauna Works, a company specializing in infrared saunas. Sauna Works has been in the business of manufacturing and selling infrared saunas for over 14 years and have learned quite a bit about customer service and ensuring customer satisfaction.   Their motivation and dedication to provide excellent customer service drove the company’s move to VirtualPBX five years ago to allow employees to stay in constant touch with customers through landline, mobile, and VoIP phones.

In 2006, the company was managing a showroom in San Francisco and many of their employees were working remotely.  Vice President Andy Kaps knew using a feature-rich PBX solution was the only way to monitor and keep on top of sales and service calls.  When providing great customer service, it is so important to be able to communicate with customers from any location.  You need to be reachable no matter where you are.

Kaps explains, “As a former executive at a company within in the telecommunications field, I knew we needed a solution that would provide us with ACD queuing features which allowed us to stay connected with users no matter where we are. I was initially attracted to Virtual PBX because of its deep feature set and the web-based flexibility the company provides.”

In addition to keeping people connected around the world, Virtual PBX’s TrueACD™ Queues allows callers to contact anyone in the company without having to know their direct extension.  Furthermore, managers need not waste time entering or changing phone numbers as employee shifts change since TrueACD queues include presence management and employees log themselves in and out as needed.  Best of all, customer service is improved by reducing customer wait times and increasing customer satisfaction.

Sauna Works was able to increase customer satisfaction even further by switching to VoIP.  70 percent of Sauna Works’ employees using Virtual PBX made the transition to VoIP after the release of Virtual PBX’s new VoIP system, Virtual PBX Complete.  Since the transition, employees have not only significantly reduced overall phone costs, but also doubled the number of outbound calls made to clients.

Blending traditional analog telephony with VoIP technology, Virtual PBX’s Virtual PBX Complete solution allows clients to mix and match as needed as well as work from any location. Virtual PBX Complete also embraces open standards, which spares customers from being locked into proprietary technologies.

“A majority of our customers are looking for a flexible solution,” said Greg Brashier, COO of Virtual PBX. “With our commitment to both VoIP and analog technologies, we give customers like Sauna Works the ability to have low upfront costs, eliminate expensive analog phones lines when VoIP is appropriate, and improve service to their clients.”

Is Your Business Changing? Virtual PBX Can Change With You
June 28th, 2011

Virtual PBX’s hosted phone service is flexible and quickly adapts to the changing needs of your growing business.  Easily scalable and constantly updated with new features, Virtual PBX will keep up with your business no matter how fast you change.

With traditional PBX’s, everything must be installed and maintained by on-site IT staff and for a growing business this can get very expensive, both in terms of dollars and time.

With Virtual PBX you can easily add or remove extensions and ACD Queues, switch plans, add Voip phones and make many other changes whenever you need to – and for a fraction of the price!  Everything is in your control.

Virtual PBX also makes it easy for customers to configure the system to meet their changing needs with a simple user interface.  Add a new phone number for that new ad you’re placing in the new magazine, update your main greeting with your new business hours, or route calls to a new employee, all with the click of a button.

Monitor and train new employees with Virtual PBX’s real-time web monitors and call recording.  Keep an eye on when they are logged in and out of ACD queues, when they are receiving calls, as well as when they are marked unavailable.  Also, ensure they are giving the best phone customer service by using free call recording.  You can also use the call recording feature to train new employees.

Use free conference minutes to communicate with employees and customers virtually anywhere in the world.  For ultimate flexibility, each extension owner can have a conference call going on at the same time.

With Virtual PBX you will always have multiple ways to connect with employees, customers, and vendors whenever and wherever your business takes you.

Virtual PBX and PrintsMadeEasy Fight Confusion From Joplin Devastation With Volunteer Support Line
June 2nd, 2011

Volunteers Field Calls for Victims Using the Joplin Tornado Info Facebook Page

24 minutes is all the warning the residents of Joplin received to prepare for the F5 tornado that would completely flatten three miles of this small city in Missouri.   The devastating tornado has been declared the most deadly in years, leaving in its path at least 139 victims and over 100 missing people.

Surrounded by the mayhem left by the tornado, PrintsMadeEasy (http://www.printsmadeeasy.com) saw first hand that communicating reliable information was nearly impossible and quickly becoming a critical issue.   They were determined to help the people of Joplin stay connected by setting-up a support line for the victims and volunteers.  Susie Matthews, online operations director at PrintsMadeEasy, quickly contacted Virtual PBX (http://www.virtualpbx.com/), enlisting their support.

As a longtime customer of Virtual PBX, Susie knew the hosted phone service would be the perfect solution, allowing volunteers to answer questions about drop-off sites for donations, locations of volunteers and hospitals, and to take down missing-person updates.

Virtual PBX responded by providing PrintsMadeEasy with additional phone lines, a local number and automatic call distribution (ACD) queues to help manage the increase in inbound calls. This support line fields calls for the Joplin Tornado Info Facebook page created by PrintsMadeEasy to help the people of Joplin stay connected.

“Because we’re so close to the disaster in Joplin, we did not want to just sit back and watch, especially since most of us are familiar with the places that were hit,” says Matthews. “Virtual PBX has been great by donating its hosted phone system, which has worked well for us in the past, along with a local number for people to call.  We encourage anyone interested in joining us in our efforts to give us a call.”

As PrintsMadeEasy donates their free time to taking calls and updating the Joplin Tornado Info Facebook page (http://www.facebook.com/joplintornadoinfo), they may soon need more volunteers.  With Virtual PBX, Matthews can quickly and easily create additional extensions for volunteers.  PrintsMadeEasy and other volunteers can even make and receive calls on-the-go, as Virtual PBX can allow calls to be directed to any phones anywhere. Volunteers currently working outside the affected area can now provide immediate response.

Such an influx of support and aid required organization, and Virtual PBX was glad to be able to offer some much needed assistance.

“When a longtime customer calls asking for practical help to provide a vital service like their support line, the only reasonable response is ‘yes,'” says Paul Hammond, CEO of Virtual PBX. “After viewing the devastation, it’s heartening to know that we can provide assistance that makes a difference, and we’re grateful to Susie and her team for their hard work. We’re glad we could help.”

To follow along on Facebook about any needs you may have regarding the Joplin disaster please visit http://www.facebook.com/joplintornadoinfo for more information.

Virtual PBX Adds VoIP Phones and New Flat-Rate Plans!
February 25th, 2011

Polycom SoundPoint IP 335

Virtual PBX Adds Hardware VoIP Phone Support

The time has come — Virtual PBX, provider of the no-compromise business phone system, announced support for hardware VoIP Phones along with new flat-rate plans, fortifying their lineup of industry-leading plans and services. With this, Virtual PBX now controls the phone call from the inbound phone number ALL the way down to the phone on the desktop. You can now have a truly complete phone system integrating phone numbers, free long distance and IP phones into one cost-effective solution.

We now offer two award winning plans from which you, the customer, can choose: the new flat-rate plans and the original usage-based plans. Even better, you don’t have to be on the flat-rate plans to use the VoIP phones – we’ve set up the system to support the phones on either plan. So feel free to pick the plan that works best for you and your business, and also decide how you would like the system to reach you. You can be contacted through the VoIP phone(s) and/or contact phone numbers via a landline or cell phone. The freedom to choose is in your hands.

We also offer you the freedom to save! With Virtual PBX you can simplify your life and your budget by cutting the ties with your landline carrier. There is really no need for a landline anymore seeing as how you can make and receive phone calls using a VoIP phone and your Virtual PBX service. So go on ahead and save that money each month with Virtual PBX Complete. With our phone service you can enjoy a savings of anywhere from 40-80% in traditional phone system and landline costs – that is a huge savings! Given that telecom costs are a major expense in everyday business, Virtual PBX provides business communication that is affordable, easy and accessible from wherever you need to be with a low monthly fee and no contracts or setup costs!

Please see the plan details below and save money with the plan suited for you:

Flat-Rate Plans:

These are your traditional “unlimited” plans that so many companies try to market. However, Virtual PBX does it right as there is a fair-use policy in place (much like every other VoIP phone service out there) that allows 5,000 minutes of inbound minutes per extension, aggregated at the account level. So a 5-user system would include upwards of 25,000 inbound local minutes. That’s amazing. Most companies won’t touch that. Yet, they can have this system for around $150 per month, and that already includes the e911 fees, Federal and FCC taxes. The flat-rate plans are as follows:

  • 1-User: $39.99/mo
  • 4-User: $23.99/mo/ext
  • 10-User: $21.99/mo/ext
  • 20-User: $19.99/mo/ext
  • 50-User: $19.99/mo/ext
  • Extra Extensions: $24.99/mo

Usage-Based Plans:

These plans are what Virtual PBX used to pioneer the hosted phone service market. On these original plans you only pay for the minutes used each month. As the plans go up, you receive a larger block of free minutes and the price for additional minutes becomes cheaper. These plans come with unlimited users and all the same features as the flat-rate plans. Virtual PBX has the following usage-based plans:

  • VPBX-5: $9.99/mo (300 minutes, extra minutes are 6.5 cents/min)
  • VPBX-10: $24.99/mo (600 minutes, extra minutes are 5.8 cents/min)
  • VPBX-20: $44.99/mo (1,000 minutes, extra minutes are 4.7 cents/min)
  • VPBX-50: $94.99/mo (2,500 minutes, extra minutes are 4.4 cents/min

VoIP Phones

Virtual PBX now supports hardware VoIP phones connected to the service. This is a superb addition as now you can make phone calls and show your Virtual PBX caller ID on every outbound call. And you don’t have to use a cellphone or landline to make that outbound call. All you need is an Internet connection. Virtual PBX sells the following phones that arrive pre-configured and ready for use:

  • Polycom SoundPoint IP 321: $99.99 (single ethernet port)
  • Polycom SoundPoint IP 335: $139.99 (ethernet pass-through port; backlit display)
  • Polycom SoundStation IP 5000: $599.99 (conference phone)

With Virtual PBX there is no need to get phones from one provider, calling plans from another, and features from somewhere else. Get it all in one place. If you are looking for a complete, no-compromise business VoIP solution for your business, Virtual PBX is the answer.

5 Things to Look for in a Telecom Disaster Recovery Provider
June 24th, 2010

A 2009 study from the Business Research Institute revealed that of all the recovery points necessary in the event of a disaster (data loss, employee management, notifications, etc.), 65 percent of businesses surveyed said telecommunications was the weakest link. Given the importance of phones to a business, this is a surprising statistic. In the event of catastrophic system failure, or because a fire alarm went off and your employees have to exit the building, you’re going to need a backup plan for handling phone calls. This is not a hard process, but it is an important one. For that reason, you need to make sure that the company you’re working with to handle your telecommunications failover can connect all your employees and all your callers as effectively as possible.

In the event of a disaster, a company’s local and toll-free provider can re-route, or forward, the inbound calls to a different location. But where? To another phone system at some dark site? That is an immense amount of capital being spent on something that may never be used. The better way is to have the calls forwarded to a virtual phone system – a phone system in the cloud, if you will. A virtual phone system can have the Fortune 500 sound, features and reliability without any hardware on site. But while there are many virtual phone system providers in the market, not all of them make good telecom disaster recovery providers. Here are four things to look for in a telecom disaster recovery provider:

1.  Highly Reliable

There are a lot of virtual phone system providers that have built their networks on open source software running on standard computers. This is fine for simple call control, but when it comes down to it, having specialized, reliable hardware built specifically for high call traffic is key to reliability. Also, the vendor should be located in a data center that is on the national backbone so it stays up and running even in the event of a natural or national disaster. Also, competent support staff with strong technical expertise is crucial. This cannot be accomplished with an outsourced support center but rather with their own employees who have an in-depth knowledge of their network and capabilities.

2.  Highly Redundant

As a telecom disaster recovery provider faces the same problems as you – fire, hacking, power loss, etc. – they need to have a disaster recovery plan of their own, with redundancies and failovers in place for electrical, inbound, and outbound local and toll-free carriers, as well as network and hardware component redundancies. A reputable telecom DR provider has no planned downtime of their own. They should be able to switch between multiple carriers for your call (in case entire networks of phones go down) and repair and replace components without you ever knowing or needing to know.

3. Full Customization

Whether you want to appear as though nothing’s interrupted your business, or if you need emergency messages and directions only, or just an employee emergency hotline, a reputable telecom disaster recovery provider’s virtual phone system should have the features and customization capabilities as well as the support staff willing to work with you to put a system in place that meets your telecom DR needs. As an example, the service should allow you to create a bank of recorded messages that can be fluidly managed, as well as multiple fallback contact numbers for each of your employees based on what kind of communication is still available to you at the time of the disaster.

4.  Full Control

When disaster strikes, it’s going to be unexpected, it’s going to be complicated, and you’re going to need to respond directly to the type of problem that has occurred. A single generic response or scripted recovery plan may not account for the number of variables in a disaster situation. At times you may not have access to computers. At other times you may not have access to phones. You’ll need a telecom DR system that can be accessed and managed several different ways, such as through a self-managed Web port as well as through the phone. But beyond that, you’ll need to have a system that can provide several options for routing calls to employees, depending on what resources are available to them during the disaster. Ideally, each employee has a phone and Web login to the telecom DR system, with access dependent on the rights given to them by the system administrator.

5. Always On

A common process in the disaster recovery world is when a disaster occurs you need to “declare a disaster” with your DR vendors so they can start working with you during that disaster. However, in the telecom world, there’s no time for that. Calls are going to keep coming in and you need a place to send them. A telecom DR provider should always be on, in hot standby, waiting for calls to come to it. You may need to declare a disaster with your local and toll-free providers so they know to reroute calls to your telecom DR provider. But you can work with them ahead of time to make sure those routes are saved in their switches, ready for when needed.

Virtual PBX is one of the only telecom disaster recovery and business continuity service providers with our PBX Parachute service.  This customizable service can completely mirror your phone system, only cover your inbound call center, act as your employee emergency hotline, and provide a conference bridge for your disaster recovery team — all in the same system, all at the same time.  Give us a call at 888-825-0800, option 1, and ask any of our Sales personnel about this very important service.

Don’t be a part of the 65 percent of companies whose disaster recovery plan does not include your phones. Phone calls mean money, and finding a reputable telecom disaster recovery service provider that uses a hosted phone service is key to making sure you continue to make money with those inbound phone calls, even in the event of a disaster.

5 Reasons Why You Need Telephone Disaster Recovery
June 15th, 2010

When disasters occur, a company has a lot to deal with. Protecting your employees and assets is important, but can still leave you paralyzed. It’s one thing to protect your data and network, but what about ongoing customer interaction? It may seem old-school, but a company’s telephone number is a primary customer-interaction channel. During a disaster, without some method of continuing to carry on customer interaction, you’ll be dead in the water and hemorrhaging clients. A lot of companies have disaster recovery plans in place. But unfortunately, a lot of those same companies don’t include telecom in the DR plan. Here are five reasons to not put off your telecom disaster recovery plan.

1.  There’s Too Much at Stake

People insure their health, their cars, and sometimes even their mail. But many overlook the need to protect their company’s primary customer interaction channel – their phones. They might think it’s expensive, or they might think they don’t have the time. But if your phone lines fail, or your people cannot get to those lines, then what’s at risk isn’t just current business being lost – it’s a permanent blow to the reputation and credibility of the company. Busy lines, emergency signals, hold time, disorganization, and lack of status updates will severely damage your corporate image. Even if you’re willing to risk the days or weeks it takes to repair the damage, it can be months or years before your image is restored.

2.  43 Percent of Companies Have Had a Major Disaster

Power loss, office loss, or even damaged power or phone lines can and do occur. There’s no reason to not protect your business against disaster. Almost half of all businesses suffer extreme loss of data and communications. Considering how much each client is worth to your company – how much is at stake on every call – how many calls are you willing to risk on a flip of the coin?

3.  Even a Minor Disaster Can Cost Major Amounts

Total loss means losing every client until your phone system can be repaired, which could take days or weeks. This will ruin a business. But even minor problems like equipment malfunction, temporary electrical outages, or roads going out mean that you put a lot of stress on the rest of your business to try to make up for it. Having a fall-back plan isn’t just for hurricanes, fires and terrorism: It’s for anything else that may arise, even if it’s seemingly mundane. A good plan can and will keep you from losing your clients and your reputation.

4.  65 Percent of Businesses Have Weak Telecommunication Continuity Plans

A 2009 study from the Business Research Institute revealed that of all the recovery points necessary in the event of a disaster (data loss, employee management, notifications, etc.), 65 percent of businesses surveyed said telecommunications was the weakest link. Given the importance of the phones to a business, this is a surprising statistic. That’s a significant majority of businesses that lose big whenever any kind of disaster occurs. Even a small investment of time and money to establish some sort of telecom disaster recovery plan will go a long way toward protecting your company.

5.  It Doesn’t Cost Much Money or Take Much Time to Protect Your Company

A good telecommunications disaster recovery plan can be put together in a matter of hours, not days, and the costs are trivial compared to the risks. This isn’t the business of comparing the price to the value of what’s being protected. Figuring ROI on disaster recovery investments is extremely hard to determine. The better question: What is a client worth to the company? Typically, the cost of a telecommunications disaster recovery service is a mere fraction of the cost of a lost client. That alone should be a major decision-making factor in putting together a proper telecommunications disaster recovery plan.

Why is Virtual PBX talking about this?  Because a by-product of using our service is automatic telecom disaster recovery — your phone calls are being handled by an off-site service.  With Follow Me Calling, you don’t have to be in the office to take your calls.  Even if you have a hardware phone system that you’re not intending to do away with, protect it and those inbound calls using our PBX Parachute service — a virtual phone service for disaster recovery purposes.

Bottom line is that too many companies leave their main asset – their phones – unprotected. A disaster or even a small phone line outage could cost a company significantly, both in customer revenue as well as a hard-earned reputation. With a bit of effort, some good research, and a simple telecom disaster recovery plan, a company can weather the storms of small mundane outages as well as the large natural disasters. And best of all, their customers may not even know it.

Hunt Groups, Call Queues, and You
March 3rd, 2010

So, we get a lot of confusion over the technical terms that are slung around in our business. PBX, VOIP, SIP, live extensions, virtual extensions, physical extensions, it’s a mess. Today I want to clear up a vital part of many businesses that many of our customers don’t really understand when they’re first signing up.

Lots of businesses setting up their automated menu for the first time know that they’re going to need calls to come in, the caller hits a button, and they go to whoever’s available to handle the kind of call they chose. Sales teams, or support teams, or the billing department. It doesn’t always go to just one person. And the idea of something called a ring group that hunts through your numbers looking for an available person sounds like what they’re looking for. That’s not really accurate, however.

Most systems that have phone number groups that are run when someone makes a menu selection are the most clumsy sort of patch on the problem. It’s a fix, but it could be a lot better. The calls don’t get distributed evenly to the correct extensions, callers have to wait on hold longer, and managing the groups require significant personal effort.

For a couple thousand dollars, fancy pieces of PBX hardware can string together what’s called an Automatic Call Distribution Queue. I know that’s a lot of money, I’m getting to a point, bear with me. So these ACD queues take in the calls, and automatically distributes those calls to the group of people waiting to receive the calls. That sounds like those hunt groups I just mentioned, but don’t mix them up – an ACD queue is a piece of advanced technology that prioritizes, ranks, and manages both the incoming callers and the people waiting to take the calls.

Where Virtual PBX comes in is taking that big fancy expensive hardware and making it available for a much lower cost. Our ACD queuing service is the match for any call-center hardware or software, capable of handling and distributing calls to hundreds of people simultaneously, keeping track of who’s on a call and who’s not so there’s no wasted time, and making it easy to add or remove people from the queue. None of those things are the case with hunt groups. They take a call, they run down their list of numbers one after the other, one at a time, and then they go to voicemail.

From most of our technically proficient customers, they consider our advanced queuing services to be the crowning achievement of our system. Nobody else out there is going to give you that level of quality at anywhere near the price. Now, I know that was kinda dense info there, so if you have any questions, just give us a call. It’ll all make sense.

Hosted PBX Versatility – A Phone System For Any Business
July 16th, 2009

Part 2 of today’s double-header, the versatility of a hosted PBX

A not-so obvious benefit of a hosted PBX solution such as Virtual PBX is the versatility of the system and the ability to modify, configure, and use the system for almost any business or purpose. The reliability of the system allows it to act as remote backup phone system that provides instant, automatic failover. With the ability to point multiple phone numbers to different locations along with comprehensive reporting and logging services a business can implement remote call tracking solutions for marketing, advertising or other needs. And if you’re attempting to offer “virtual” customer service to your clients, there’s no more valuable a feature that you can have in a phone system than automatic call distribution – an intelligent call routing mechanism that sends callers to virtual departments and their representatives. One particular market where customer service is critical is franchising.

Our COO Greg Brashier (@gbrashier on Twitter) recently penned an article in Franchise Update magazine detailing how a hosted PBX provides a cost-effective solution for franchising organizations that are keyed in on customer service.

Who’s on Hold?: Hosted PBX Offers A Cost-Effective Fix For Customer Service

With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.

Businesses that interact with and sell to customers over the telephone must be particularly vigilant that their phone technologies don’t inadvertently alienate their customers. Positive perceptions can quickly erode if customers encounter too much on-hold time, unclear directions on how to reach appropriate service personnel, or (the most dreaded of outcomes) a busy signal.

Many companies are finding that hosted private branch exchange (PBX) phone service technology can be a cost-effective tool that also helps them improve their phone presence and customer responsiveness.

A hosted PBX service provides customers with advanced phone answering and call-routing features–without the expense of purchasing their own PBX hardware or the added costs of installation, ongoing maintenance, and support. It’s ideal for small and mid-sized firms, companies with a distributed workforce, and those that want toll-free number services.

Vicorp Restaurants, which owns Village Inn and Bakers Square restaurants, is widely known for its award-winning freshly baked pies. However, its archaic phone system had started to become a liability during the company’s busiest time of the year, Thanksgiving through Christmas. A large number of customers seeking to order pies received busy signals or were put on hold for long periods before reaching a live person who could help them. Vicorp decided it was time to establish a more efficient way to handle the holiday rush and provide great service for its pie-loving customers

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